Can 100% tire circularity be achieved?
A new webinar series will provide proven strategies to unlock the full value of end-of-life tire markets
The U.S. Tire Manufacturers Association (USTMA), in collaboration with the Tire Recycling Foundation, has launched a webinar series designed to accelerate the growth of scalable, profitable end-use markets for end-of-life tires (ELT).
The series The Road to 100% Tire Circularity: ELTs Going Full Circle will kick off in September and run through early 2026, covering three of the most promising ELT markets — tire-derived aggregate (TDA), molded and extruded products, and rubber-modified asphalt (RMA) — followed by a capstone session on grants and funding opportunities to support market growth.
In each webinar, host and USTMA senior director of ELT Programs, John Sheerin, will sit down with industry experts, leading recyclers, and state policymakers to explore the latest research on these markets. They will discuss the viability and real-world examples of how ELTs have been redirected from landfills to provide unique environmental, industrial, and economic value for communities.
The webinar lineup
Building Better Infrastructure: How Tire-Derived Aggregate Transforms Waste into Civil Engineering Solutions — September 23, 2025
A discussion on the new TDA State of Knowledge Report with recyclers and engineers showcasing applications of TDA in structural fill, vibration mitigation, and stormwater management across North America.
From Tires to Everyday Products: The Growing Market for Molded and Extruded Products — October 30, 2025
Insights from recyclers and molded product manufacturers on expanding markets and adoption.
How Rubber-Modified Asphalt Delivers Cost-Savings and Longer Lasting Sustainable Roads and Pavements — November 20, 2025
An exploration of the latest research on RMA, from its historic and current field performance to its environmental, economic, and sustainability impact.
Using RMA to Advance Sustainability and Durability in Roadways in the Midwest — January 14, 2026
A deep dive into real-world applications of RMA in Michigan, Ohio, and Indiana with the industry experts who led those projects.
Strategies for RMA Adoption in Southern States: Cost-Saving High-Performance Infrastructure Solutions — January 28, 2026
A deep dive into real-world applications of RMA in Kentucky, South Carolina, Georgia, and Tennessee with the industry experts who led those projects.
Funding the Future: Grant Opportunities to Scale ELT Markets — February 24, 2026
A comprehensive look at national and state grants to support ELT market growth, featuring Georgia and Colorado.
