Drywall is one of the most common materials used in construction—and one of the most recyclable. Yet for decades, much of it ended up in landfills simply because there was no better option. This article is the story of how New West Gypsum Recycling (NWGR) helped change that. What began as a practical response to a landfill ban in Metro Vancouver grew into a recycling model that keeps gypsum in use instead of being buried as waste. Today, NWGR works with contractors, manufacturers, and communities to turn discarded drywall into valuable material, supporting sustainability, resource conservation, and smarter construction practices.