ISRI's new brands leadership council aims to address recycling supply chain issues
The Institute of Scrap Recycling Industries (ISRI) has formed the Brands Leadership Council. The inaugural members of ISRI's new council are Starbucks, Keurig Dr Pepper, McDonalds, Unilever, and Colgate-Palmolive. The Brands Leadership Council is a new ISRI member category that provides a forum for consumer brands to connect with recyclers in a collaborative forum aimed at addressing challenges in the recycling supply chain.
"The Brands Leadership Council provides a unique opportunity to join recyclers with the brands that drive and supply consumers around the globe with the goods they want that can be ultimately recycled and put back into the circular economy," said ISRI president Robin Wiener. "Bringing together brands and recyclers will help ensure products are designed with recyclability in mind, as well as provide a platform for collaboration on corporate sustainability goals, public outreach, global markets, and beyond. ISRI is excited to welcome brands into our membership and we look forward to their contributions."
ISRI's Brands Leadership Council now brings global consumer brands into a trade association that represents the complete recycling infrastructure through which the vast majority of recyclables generated flow for processing into clean, high-quality, and commodity-grade products. Through membership in the Council, brands can connect and form close-knit relationships with recyclers across commodities to solve issues and identify opportunities around the recycling value chain, including sustainability and design.