While traditionally the effort to increase recycling rates has focused on education and awareness, a new study among over 2,000 Americans conducted by The Harris Poll on behalf of The Institute of Scrap Recycling (ISRI) suggests action by brands and government may play a significant role as well. The poll revealed two-thirds (66%) of Americans agree that "if a product is not easy/convenient for me to recycle, I probably would not recycle it." The poll also provides insights into ways these two sectors can better drive recycling.
Institute of Scrap Recycling Industries (ISRI)1615 L Street, NW, Suite 600
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The Institute of Scrap Recycling Industries, Inc. (ISRI) is the Voice of the Recycling Industry. ISRI represents approximately 1,300 companies in 21 chapters in the U.S. and 34 countries worldwide that process, broker and consume scrap commodities, including metals, paper, plastics, glass, rubber, electronics, and textiles. With headquarters in Washington, DC, ISRI provides education, advocacy, safety and compliance training, and promotes public awareness of the vital role recycling plays in the U.S. economy, global trade, the environment, and sustainable development. Generating more than $105 billion annually in U.S. economic activity, the scrap recycling industry provides nearly half a million Americans with good jobs.