Corona becomes first global beverage brand to achieve a net-zero plastic footprint globally
Corona has become the first global beverage brand with a net-zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world.
This achievement is part of Corona's vision to be a sustainability leader in consumer packaged goods and is the latest in the brand's longtime efforts to help protect the world's oceans and beaches from marine plastic pollution.
Achieving this milestone comes after an extensive external assessment of Corona's global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider.
The assessment measured Corona's remaining plastic usage throughout the brand's products and distribution logistics processes. It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona's mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to these mitigation efforts, Corona now recovers more plastic than its plastic footprint.
"As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans," said Felipe Ambra, Global Vice President of Marketing, Corona. "Becoming the first global beverage brand with a net-zero plastic footprint is the latest in Corona's broader ambition to help protect the world's oceans and beaches from plastic pollution. But we can't do it alone. That's why Corona created Plastic Reality, an augmented reality experience that allows people to see their annual plastic footprint in their own home. Seeing your full years' worth of plastic in your living room is truly eye-opening, and hopefully will inspire people to reduce their personal plastic use and their impact on the environment."
Corona's net-zero plastic achievement is another step in the brand's long-term journey to eliminate its plastic footprint entirely. The Corona Plastic-Free Challenge looks for passionate entrepreneurs from across the globe to help Corona find new ideas or technologies that can reduce or eliminate more plastic from the supply chain.
Additionally, Corona is investing in the redesign of key products. For example, 100 percent of Corona export volume for cans will be free of plastic rings by the end of the year.
"We welcome this first important step by Corona towards the complete removal of plastic from their supply chain," said Richard Hill, CEO of Ocean Generation. "This net-zero plastic footprint accreditation demonstrates Corona's recognition of the plastic footprint their products leave on the planet and the series of practical steps they are starting to take in mitigation. We look forward to working with Corona to achieve their ultimate aim of leaving no plastic in nature."
Traditionally, waste management companies have operated using a simple "management of waste" approach to operating a MRF. Throughput targets and continuous operation (minimal downtime) were the main driving forces. The industry has changed however, and the focus moving forward is now on optimizing system performance and reliability, in conjunction with increasing recycling rates and a drive for a "greener" and more sustainable tomorrow.
When considering the addition of, or upgrade to, an "intelligent" MRF, for municipalities or private operators, the main factors should always be the client's (operator) current requirements, and evolving market needs, which include throughput, reliability, output quality, and adaptability. Equally important is a full understanding of what is really expected from any proposed system. Having an engaged and focused mindset for the project with the client from the beginning, will impact and drive the entire design process. This then impacts the overall project result, through to the productive, efficient, ongoing operation of the facility itself.