Simple Truth program enables sustainable packaging recycling
Kroger and TerraCycle partnership to recover a wide range of packaging not previously accepted curbside
Kroger, in partnership with TerraCycle, has launched its Simple Truth Recycling Program, offering customers a free and simple way to recycle the flexible packaging of more than 300 products from Simple Truth, a major U.S. natural and organic foods brand.
Kroger's new platform enables customers to recycle a wide range of flexible packaging not currently accepted in curbside recycling programs, including produce bags, bread bags and plastic overwrap from household items like tissues and bottled water. The Simple Truth Recycling Program marks another significant milestone for Kroger's Zero Hunger Zero Waste social impact plan and establishes Kroger as the first Fortune 25 retailer to offer a free recycling program for its own private-label brand.
"A key part of achieving our ambitious Zero Hunger | Zero Waste vision is offering our customers innovative solutions to recycle and reuse product packaging," said Keith Dailey, group vice president of corporate affairs and chief sustainability officer. "We're thrilled to partner with TerraCycle to launch our new Simple Truth Recycling Program, supporting our sustainable packaging goals and enabling Kroger customers to recycle their favorite Simple Truth and Simple Truth Organic products without ever leaving home."
The Simple Truth Recycling Program is currently open to individuals, schools, offices and community organizations across the U.S. The Simple Truth portfolio includes more than 2,000 natural and organic products, with hundreds of new items launching each year.
By the end of 2019, Kroger reduced the amount of plastic resin in its packaging by 10.1 million pounds, achieving its goal to reduce by 10 million pounds ahead of schedule.