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Bold black-and-red "Modern Hex" design to adorn Cat equipment by 2020

Cat machines will have new flair as Caterpillar introduces the
Cat machines will have new flair as Caterpillar introduces the "Modern Hex" trade dress.

Cat machines, engines, generator sets and work tools will soon have a new look. Caterpillar is replacing the current "Power Edge" trade dress (Cat trademark on a black background accented with a diagonal red bar) with a fresh new graphic design called "Cat Modern Hex." The Cat Modern Hex design combines the traditional Cat trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red color is a throwback to the graphics used on the company's very first crawler tractors in 1925.

The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. "Our goal was to create something with a premium look and feel," said Ed Stembridge, product identity manager. "When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market."

In addition to machines, gen sets and engines, the new trade dress will be used on Cat parts packaging and various licensed products such as toys and scale models. Cat products that are no longer in production will not be updated.

Look for the Modern Hex design on newly-manufactured Cat products in the near future as Caterpillar updates its whole product line by early 2020.

Company Info

  • Caterpillar Inc.

    100 North East Adams Street
    Peoria , IL
    US , 61629

    For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2016 sales and revenues of $38.537 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three product segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment

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