Terex Ecotec debuts new brand identity

Terex Ecotec unveiled its new brand identity at IFAT 2026, marking a new chapter in the brand's evolution after more than a decade of growth. 

The launch took place on a global stage for environmental technology, providing an international platform to represent the refreshed identity. Throughout the show, the new branding was visible across the Ecotoec stand, machines on display, and all supporting materials.

Visitors were able to see this advanced capability first-hand. The TXS 350 Starscreen was demoed live in the VDMA Practical Days area. The three-fraction Starscreen is designed for high-throughput screening of biomass, compost, green waste, topsoil, and wood-based materials. Independently controlled star decks with self-cleaning stars allow performance to be adjusted to suit changing material conditions. The TXS 350 can be powered by an onboard genset or external supply and is designed for site mobility and maintenance access.

Machines on display at the show

On the Ecotec stand, a selection of key machines was on display, including the TDS 815 Slow Speed Shredder, the TBG 530T High Speed Shredder, and the TTS 620T Trommel.

The TDS 815 is a compact slow-speed shredder featuring a 1.5-metre twin-shaft shredding unit designed for efficient material reduction across a wide range of applications, including skip waste, bulky waste, C&D, wood waste, green waste, stone, and asphalt.

Terex Ecotec designs machines to meet demanding recycling applications 

The TBG 530T is a track-mounted high-speed shredder designed for medium-scale producers requiring a consistent end product. Powered by a 493 hp Scania DC13 engine, it delivers strong throughput, ease of maintenance, and fuel efficiency, with particular strength in waste wood and green waste applications. 

The TTS 620T trommel further demonstrated the breadth of the Ecotec offering, providing reliable separation performance across a range of recycling and organics applications.

"We welcomed strong engagement with our products both on the stand and in the VDMA demonstration area throughout IFAT," added Conor Hegarty. "I would like to thank everyone who took the time to visit, share their feedback, and engage with the team. The response from customers and distributors to the new Ecotec identity was very encouraging and confirmed that it reflects the position Ecotec has earned across the industry."

Terex Ecotec rebrands to reflect its global reputation 

Established over ten years ago as Terex Ecotec, the brand has grown across multiple regions, currently holding a leading position in the U.K., along with its established presence in North America and Australia. Over that period, the Ecotec name has become associated with robust engineering, practical solutions, and dependable performance in demanding waste and recycling applications. 

Conor Hegarty, business line director for Ecotec, explains, "The new brand identity reflects the maturity of the business today. Ecotec was launched leveraging the strength and recognition of the Terex name, and over the past decade, it has grown into an established global brand in its own right. Customers, distributors, and our own teams consistently refer to the business simply as Ecotec, which speaks to the clarity and strength of the name. This update aligns the brand with how the industry already sees us and reflects the progress we have made in building a broad, credible product offering that customers trust."