AI sorting assistant in Toronto airport boosts recycling rates

As a way to merge visitor experience with real-time climate action, PortsToronto installed a new AI Sorting Assistant for recycling and waste, Oscar Sort, at the Billy Bishop Toronto City Airport. This initiative transforms a routine problem while travelling—disposing of waste—into a positive experience that builds environmental awareness.

Oscar Sort by Intuitive AI enhances the travel experience by making waste sorting quick, clear, and effortless. Using AI-powered recognition and a real-time digital display, it instantly guides guests to correctly dispose of their items, eliminating confusion at the bin while boosting recycling rates and reducing landfill.

Oscar boosts recycling rates and operational efficiency 

Even when not in use, Oscar continues to engage passers-by. Its screen cycles through climate-focused messaging that reinforces the airport's sustainability mission and keeps environmental stewardship visible throughout the terminal.

Behind the scenes, Oscar contributes to operational efficiency by reducing waste stream contamination and lowering waste management costs. Its built-in media platform also generates revenue, offsetting the cost of deployment and making Oscar a self-sustaining part of the airport's environmental strategy.

"Oscar makes waste sorting simple and intuitive—exactly what travellers need at a busy airport," said Juhi Matta, senior manager of Environment, Social, and Governance at PortsToronto. "We're not only reducing waste across the airport, but also engaging and educating visitors and staff along the way. It's a win for people and for the planet."

"This is about reimagining airport infrastructure to serve both people and the planet," said Hassan Murad, CEO and co-founder of Intuitive AI. "Oscar helps sustainability teams offset costs and begin generating revenue, while delivering a better guest experience."