TOMRA Recycling Sorting appoints Sebastian Ward as key account manager for North America

TOMRA Recycling Sorting has named Sebastian Ward as the key accounts manager for North America. In his new role, Ward is tasked with working closely with recycling operations throughout the United States and Canada to provide sorting solutions unique to the needs of recyclers with multiple systems working at different locations. He will also lead key initiatives with plant building and technology partners to expand the applications for TOMRA's advanced sorting solutions. 

"Sebastian's unique combination of building brands with both business-to-business and business-to-consumer companies will serve TOMRA Recycling Sorting well, as we continue to build the TOMRA brand in North America," offers Ty Rhoad, regional director of the Americas for TOMRA Recycling Sorting.

"Having worked with many recycling plant operators, one thing that remains a common feature is their trust in TOMRA, and it's this level of trust that will allow us to continue being a value add in today's constantly evolving market," adds Ward.

Ward has more than 25 years of experience in sales and marketing and has excelled in building brands and operations for companies in the cabinet, lab instrument, and material recycling industries. Most recently, he was vice president of eFACTOR3.

"I look forward to building relationships with our customers and contributing to TOMRA's success with national recyclers," Ward adds. "We will also work to forge new relationships with companies that serve smaller recyclers, so they, too, can take advantage of plant automation efficiency gains offered by TOMRA technology." 

Ward is field-based with an office located in Knoxville, Tennessee.