Eriez appoints John Blicha to vice president of global marketing and brand management

Eriez has promoted John Blicha to the position of vice president of global marketing and brand management. Blicha will lead Eriez's worldwide marketing and go-to-market sales strategies. Blicha joined Eriez in 2012 as a marketing communications manager and served most recently as senior director of global marketing and brand management.

"John has made significant contributions to the company throughout his career at Eriez," says Eriez President and CEO Lukas Guenthardt. "With his tenacity and talent, he has built and shaped a dynamic global marketing team that is well-prepared to successfully lead the organization into the future." 

Guenthardt emphasizes that Blicha's knowledge of Eriez's products, varied markets, and diverse cultures empower his team to craft and carry out effective initiatives that resonate with audiences and align with the company's strategic objectives. 

"During his time with Eriez, John has helped to grow the company's revenue and maximize its market share, while also improving the customer experience and elevating the Eriez brand on the worldwide stage," says Guenthardt. "In his new role, John's aptitude for change management and innovative approaches to marketing and sales strategies will further strengthen Eriez's ability to design and deliver the right solutions to our global markets."

Blicha holds two degrees from Indiana University of Pennsylvania: a Bachelor of Science in marketing and a Bachelor of Science in management. He earned a master's degree in business administration from California University of Pennsylvania.