Wendt Corporation aims to accelerate global expansion with two new appointments
Wendt Corporation has appointed new international leadership to strengthen its global expansion efforts, enhance competitive positioning, and focus on new global markets. The expansion plans are supported by an internal promotion of Ethan Willard to global director of business development and the hiring of industry veteran Dennis Law.
In his new role, Willard will lead business development of Wendt's product line and oversee the company's entry into new markets. He will provide leadership and structure to an experienced team of business development professionals. This team establishes performance specifications to ensure Wendt's equipment meets and exceeds customers' expectations. Willard has spent his 10-year career at Wendt in various roles including sales engineer and managing shredder business development. He led the discovery, sale, and execution of automobile shredding and aluminum shredding plants while also starting efforts in the development and implementation of auto shredder emissions control systems.
Wendt has seen record sales growth over the last five years. Two of Wendt's most tenured employees, William Close and Mike Woodward, each with over 30 years with the company, will also be a part of the business development team. This will merge Wendt's core specializations of shredding and separation into one team. The team's invaluable experience and knowledge will set the foundation for global expansion while aiding in the development of the next generation of Wendt's application engineers.
"Wendt is well-positioned for exponential growth internationally and I am excited to lead the expansion efforts," Willard says. "Our shredding and separation technologies have received an influx of interest, and we have a tremendous opportunity to deliver our innovative plants and technologies around the world that help on the path toward a sustainable future. We will look to maintain our leadership position while leveraging our new team and trusted partners to grow our global footprint."
To further support international expansion, Wendt has hired Dennis Law who will hold the title of global business development. Law will be responsible for ensuring the company has the right strategy to compete outside of North America and enter new markets across Europe and Asia. Based out of Germany, Law will specialize in developing international markets within the scrap recycling industry while further strengthening existing relationships with customers and partners. A veteran to the recycling industry, Law comes to Wendt with over 17 years of experience. As a business development leader, he has held management positions, with most of his career spent with Metso and Steinert. He has extensive experience in various operations on both a regional and global basis, as well as familiarity with core markets and developing countries within the recycling sector.
"Wendt has built a reputation as the market leader in North America, and I am excited to be in the position to expand that leadership position internationally," Law said. "Being based not only in America, but also in Europe, is yet another step by the company to steadily expand and better serve customers as they would expect. Our customers all around the globe will now benefit from WENDT's deep knowledge in shredder and non-ferrous plant manufacturing."