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TOMRA Recycling promotes Parker Bynum to Western U.S. sales manager

A TOMRA sorting machine sorting wood scraps
A TOMRA Autosort sorting machine

TOMRA Recycling has appointed Parker Bynum as the new sales manager of the Western U.S. region. In this role, Bynum will consult directly with TOMRA partners and customers to implement the right sorting technology solutions designed to improve recycling recovery rates, increase product purity and throughput, and boost profitability. He takes over for Nick Doyle, who has been promoted to the newly created position of key accounts manager of North America.

"I've personally known and worked with Parker for several years and have experienced first-hand his unrelenting passion for recycling and advancing the circular economy as well as his strong work ethic," says Ty Rhoad, regional director of the Americas for TOMRA Recycling. "Over the years, Parker has built a vast network of industry connections who respect his dedication to doing whatever it takes to ensure their success."

Bynum brings to TOMRA Recycling more than a decade of industry and related sales experience. He served as business development manager at Waste Management's hauling sector in the southern region, establishing the company's recycling services. He also worked for Rehrig Pacific Company for four years, where he was an outside environmental sales representative to municipal and private hauling companies over a six-state region.

"TOMRA is a global organization with thousands of installations worldwide. This gives me the opportunity to take the best recycling practices from various markets and apply them to the western region territory. As the recycling industry continues to grow, so too does the need for further sorting automation with TOMRA technologies, and I am eager to customize these best practices for my customers' specific sorting needs," says Bynum. "I look forward to building on Nick's [Doyle] success, and I see potential for emerging markets like wood and textile recycling."

Bynum takes over territory responsibilities from Nick Doyle, who has been promoted to key accounts manager, North America, for TOMRA Recycling. This newly created position expands the company's level of support, tasking Doyle to work more closely with larger recycling operations and provide customized solutions designed to fit the unique needs of customers with multiple systems working at various locations throughout North America. He will also lead in developing the emerging wood and textile markets as well as other rising niche segments.

"Nick has done a tremendous job developing the western region for TOMRA Recycling and has established great relationships with both smaller and larger recycling operations," says Rhoad. "His previous experience with a plant builder plus these last four years with TOMRA affords him a deeper understanding of optical sorting technologies as well as entire recycling processes. These unique qualifications will allow TOMRA Recycling to better assist our key account customers' sorting needs and lead the charge on emerging markets."

Company info

TOMRA of North America - 4820 Holtz Dr.
Wixom, MI
US, 48393


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