Evian launches its first label-free recyclable bottle
Evian has launched its new bottle design with an engraved logo in Singapore, as the brand looks at innovative ways to reduce its use of virgin plastic. With almost two years in the making, the bottle is a first of its kind for the brand; label-free and created from 100 percent recycled plastic.
Aligned with Singapore's Zero Waste Masterplan to create a more sustainable living environment and pave the way towards a zero-waste nation, the introduction of Evian's new label-free bottle marks a significant milestone to becoming a 'circular' brand by 2025 - making all of its plastic bottles from 100 percent recycled plastic. In early 2020, Evian received a global certification for becoming carbon neutral.
"Today's announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100% recycled materials and label-free, this acts as a tangible proof of our commitment to becoming a circular brand by 2025. It's now more important than ever for us to bring consumers our natural mineral water in a more sustainable way. Today's launch is a key advancement and innovation for all of us at evian. The bottle's premium design speaks to history's most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it," said Shweta Harit, Evian's global brand VP.