Rubbermaid partnership with TerraCycle to improve sustainability of packaging
Rubbermaid has announced a partnership with international recycling specialist TerraCycle to make food storage containers recyclable in the US and Canada.
Through the new partnership, Rubbermaid says they will help ensure their glass and plastic food storage containers will have a sustainable end to their lifecycle.
The TerraCycle program is a step toward Rubbermaid's existing sustainability efforts and will make Rubbermaid products an even stronger choice for environmentally conscious consumers or for anyone looking to lead a more sustainable life.
"Our food storage products help keep food fresh to reduce waste and are made better to enable a long life of reusability," said Ryan Hall, Marketing Director, Food Storage at Newell Brands. "Partnering with TerraCycle allows us to create an even more sustainable product lifecycle, while giving consumers an easy way to recycle their well-used containers whenever they are ready to upgrade to our newest innovations. As an exclusive partner in our category, we are excited to be leading the way."
Through the Rubbermaid Food Storage Recycling Program, consumers can now send in all brands of well-used glass and plastic food storage containers to be recycled for free. Participants simply sign up on the TerraCycle program pages for the United States or Canada and mail in well-used food storage containers using a prepaid shipping label. Once collected, the containers are cleaned and melted into hard plastic or glass that can be remolded to make new recycled products.
"Newell Brands and Rubbermaid are offering consumers a unique opportunity to divert waste from landfills and responsibly dispose of food storage containers that may initially seem unrecyclable," said Tom Szaky, TerraCycle Founder and CEO. "By accepting and recycling any food storage product, regardless of brand through the recycling program, Rubbermaid is expanding their commitment to sustainability and helping to build awareness that a recycling solution exists for just about everything."
The Rubbermaid Food Storage Recycling Program is open to any interested individual, school, office, or community organization.
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