SWANA renews Affinity Program relationship with Re-TRAC Connect
MMP enables municipalities to track tonnage data, generation and diversion rates, broader economic benefits and other metrics

The Solid Waste Association of North America (SWANA) has renewed its agreement with Re-TRAC Connect as a participant in SWANA's Affinity Program. With the renewed and expanded relationship, more services, such as the Municipal Measurement Program, are also being made available to SWANA members.
Re-TRAC Connect is a configurable web-based software solution that transforms the way local governments manage and measure their waste and recycling programs. The software uses intelligent online forms to streamline and standardize data collection, instead of using traditional spreadsheets, email, and paper forms that many still rely on.
An important component of the expanded relationship is the Municipal Measurement Program (MMP). The MMP is a free tool designed and delivered by Re-TRAC Connect and The Recycling Partnership that enables municipalities to track tonnage data, generation and diversion rates, broader economic benefits and other metrics, and helps these programs identify opportunities to improve.
The MMP also functions as a standardized reporting program that makes it possible for county and regional districts to easily access standardized municipal program information and benchmark data between jurisdictions, a first for the industry.
Counties and districts can purchase access to data collected in the MMP from municipalities in their jurisdiction through the Government Data Management Plan (GDMP). The GDMP allows counties and districts to measure municipal program performance and offers a robust suite of reports that transform municipal program data into valuable insights. It also requires a smaller budget than designing a reporting program from scratch and takes less time to manage, due to Re-TRAC Connect's task automation and analytical reports.
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