Messe Frankfurt enters the Indian waste and wastewater sector with the acquisition of Watertech
Messe Frankfurt Trade Fairs India, the Indian operation and subsidiary of Messe Frankfurt (owners and operators of the Canadian Waste & Recycling Expo - November 20-21, Montreal, Quebec) announced in May its acquisition of Watertech, India’s leading trade fair and conference on waste, wastewater and recycling from Exhiference Media Pvt Ltd. Additionally, Messe Frankfurt have also taken over Pollutech, Wastetech and Cleantech, the three shows held concurrently with Watertech.
Environmental technology, covering everything from recycling and waste management, water treatment, wastewater treatment and water supply to air purification and energy generation is a rapidly growing market. With the acquisition of Watertech, Messe Frankfurt says they further extend their portfolio of fairs focused on this rising sector and underline its position as a leading exhibition organiser for this industry’s global professionals.
Drawing from the company’s successful history in hosting trade fairs such as Water Expo China + Water Membrane China, Messe Frankfurt plans on making Watertech India’s most important trade and networking platform for the water industry.
Mr Ujjwal Gupta, Managing Director of Exhiference Media will also be joining Messe Frankfurt as a consultant to personally oversee and continue the development and growth of the events which he conceptualised and launched.
Since its debut, Watertech has maintained a tradition of showcasing the most innovative products, best practices and latest technologies for the waste, wastewater and recycling industries. In the 2011 fair, there were 86 exhibitors offering solutions including water supply and drainage systems, membranes and associated fittings, drinking water equipment as well as a number of operation and management consultancy services. They welcomed 2,482 visitors from various commercial, government and academic sectors.
The annual show’s 2012 edition was postponed due to the Gujarat state election. For 2013, Watertech is scheduled to be held from 26 – 28, September at Mahatma Mandir, Gandhinagar in Gujarat.
Watertech will be the latest addition to the growing line of Messe Frankfurt trade events in India, and the company will establish its presence in a new and rapidly growing sector. Due in part to India’s growing population, the country’s water and wastewater market is currently valued at over USD 15 billion, and is growing annually by 18 per cent. At present, approximately 30 per cent of total sewage generated by India’s urban areas is treated, and the gap continues to widen every year. This presents tremendous opportunities for companies that offer technology and equipment for this sector and for international companies looking to enter the market and collaborate with Indian firms.
Mr Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH stated, “India’s water and wastewater treatment sectors are expected to remain relatively steady in terms of growth for the foreseeable future. With Messe Frankfurt’s acquisition of Watertech, our goal is to bring both our proven professionalism and unmatched experience within green technology development, water and wastewater treatment exhibitions to ensure that Watertech is a show that will help propel the local industry into the future.”
Messe Frankfurt organises a host of trade shows in India including ACMA Automechanika New Delhi, Techtextil India, Light India, Heimtextil India and Secutech India. The organiser plans to raise the standard of Watertech’s profile and make it on par with international events in the same sector.
“We are entering a dynamic new area through the acquisition of Watertech. By applying our knowledge of best trade show practices, we look forward to developing the wastewater treatment and management segment further for the benefit of our customers, as well as driving growth as this exciting market continues to expand,” stated Mr Raj Manek, Managing Director Messe Frankfurt Trade Fairs India Pvt Ltd.
Watertech 2013 will present the perfect networking and trade opportunity and for companies looking to propel their growth in one of the fastest growing industries globally. The three-day expo will offer immense scope for wastewater management and treatment companies looking for investors and collaborators from India and across the globe.
Traditionally, waste management companies have operated using a simple "management of waste" approach to operating a MRF. Throughput targets and continuous operation (minimal downtime) were the main driving forces. The industry has changed however, and the focus moving forward is now on optimizing system performance and reliability, in conjunction with increasing recycling rates and a drive for a "greener" and more sustainable tomorrow.
When considering the addition of, or upgrade to, an "intelligent" MRF, for municipalities or private operators, the main factors should always be the client's (operator) current requirements, and evolving market needs, which include throughput, reliability, output quality, and adaptability. Equally important is a full understanding of what is really expected from any proposed system. Having an engaged and focused mindset for the project with the client from the beginning, will impact and drive the entire design process. This then impacts the overall project result, through to the productive, efficient, ongoing operation of the facility itself.