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TOMRA's new eBook tackles how to reduce plastic waste

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​The existential threat to oceans and marine life is a good enough reason to cut plastics waste, profitable new business opportunities are another.

TOMRA Sorting Recycling's newly published eBook shares transformational ideas for reducing plastic waste throughout the plastics value chain. The free-to-download publication spotlights how wider adoption of a circular economy is not only vital for our environment but can also bring new business opportunities.

TOMRA's latest digital book is written from the realistic standpoint that plastic has become irreplaceable in our everyday lives because of its many advantages, but action is urgently needed to prevent an exacerbation of the threat plastic waste currently poses to our oceans and marine life. The heart of the matter, the eBook says, is what we do with the plastic after use and how plastics re-enter the circular economy. By implementing effective measures in the plastics value chain, we can ensure the long-term health of our economies, communities and environment.

TOMRA's eBook identifies many of the actions that must be taken to prevent environmental catastrophe. Moreover, it highlights the necessary actions by all key industry stakeholders in the plastics value chain: chemical and plastics manufacturers, consumer goods companies, retailers, consumers, waste management companies, recycling facilities, and legislators.

Beyond the environmental benefits of recycling waste, the eBook observes how positive economic shifts can also be expected. Economies which use once-and-discard models are embracing new business opportunities through the advanced sorting technologies that purify and deliver high-quality recyclates.

To download your copy of the eBook, please visit

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875 Embarcadero Drive
West Sacramento, CA
US, 95605


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