The Toronto-based Electronic Recycling Association (ERA) has confirmed donation of over 500 laptops, computers, printers and cell phones to individuals in need, as of GivingTuesday, which takes place following U.S. Thanksgiving - this year on Tuesday, November 27. Every year this non-profit event aims to donate more equipment than the last. This year they have succeeded with their donations totalling 547 IT devices, a 50% increase from 2017.
The ERA has teamed up with advocates looking to pursue change within the community. Shell Canada, PrinterWorks West Inc. and Alberta's Promise worked in conjunction with ERA to assist with this donation. Twenty Seven do-gooder organizations Canada wide will receive a donation of technology in areas such as Vancouver, Fort St. John, Calgary, Edmonton, Saskatoon, Winnipeg, Toronto and Montreal.
"We are ecstatic to work with members of the community who care about our environment and the wellbeing of others. Every year for GivingTuesday our team at ERA try to outdo themselves by donating that little bit more than the previous year," says Bojan Paduh, President at the ERA. "This year we dramatically increased the quantity of equipment being donated, which is outstanding. This could not have been possible if it was not for our dedicated partners, we thank you."
According to a statement from Shell Canada, "This initiative is one of the ways that Shell Canada contributes to well-being and sustainability of local communities. Shell works with ERA to identify those communities and organizations where the need is the greatest, to enable access to resources that build and strengthen the capacity of schools, service organizations and Indigenous communities. Repurposing these items means extending the useful life of the product or device, less electronic waste, and the opportunity to make a difference in someone's life."
GivingTuesday is a global movement for giving and volunteering, taking place each year, after Black Friday. The "Opening day of the giving season" is a time when charities, companies and individuals join together and rally for favourite causes. In the same way that retailers take part in Black Friday, the giving community comes together for GivingTuesday.