Sorting specialist STEINERT to change company name
Name change to better reflect complete range of offerings
STEINERT Elektromagnetbau GmbH has changed its name to Steinert GmbH, as of 20 December, 2017.
For years now, the company has not only been known for separation solutions that use magnet technology, but also for sensor sorting machines. As a result, the company's name will no longer include just one of these two technologies.
"Changing the name is a logical step," says Dr. Uwe Habich, Technical Managing Director. "Sensor sorting machines account for an increasing share of our business year by year. Moreover, they offer valuable solutions for the waste and metal recycling markets as well as for the mining industry. We are especially delighted about one project, in which we placed 20 sensor sorting systems into a single facility for sorting lightweight packaging. This clearly shows that our name should no longer focus exclusively on magnet technology." At the same time as it is changing its name, STEINERT is redesigning its logo by mentioning both technologies in the tagline, and is polishing up its yellow corporate colour.
According to Steinert GmbH, the company's turnover and earnings increased substantially in 2017, and employees are optimistic about the future, as order books are full for the first two quarters of 2018.