ISRI mobile app wins prestigious MarCom Platinum award
Award presented for resourcefulness and information provided to recyclers
The Institute of Scrap Recycling Industries (ISRI) was recently named the recipient of a 2015 MarCom Platinum Award, in the category of App for Information. The award was given for ISRI’s iPhone and Android app ISRI Mobile. The app provides safety resources, industry news and events, commodities facts and figures, and ISRI Chapter listings. ISRI members can use a searchable Member Directory, connect with state and federal elected officials, read the latest edition of Scrap magazine, publications and governance documents, and more.
“Whether working in their facility or traveling on business, those in the recycling industry are frequently on the move. ISRI Mobile was designed to be a cutting-edge app that provides recyclers with the tools and resources they need to conduct business where ever they may be,” said Mark Carpenter, director of media relations and online communications for ISRI. “No other trade association provides the value of such an app to its members or others in the industry. It is an honor for ISRI to be recognized by those in the communications and marketing field as a leader in such technology.”
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. This year the competition received about 6,500 entries from throughout the United States, Canada and more than a dozen other countries. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals.
MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. About 16 percent won this award.
“Today, smartphones are the leading digital media engagement platform, with apps alone representing the majority of a user's digital media time at 54 percent,” said Brian Hurley, president and CEO of Purple Forge. “ISRI Mobile addresses the associated needs of members who increasingly want to access information and services using smartphones and enjoy the convenience of anytime, anywhere self-service and always connected engagement.”
ISRI’s mobile applications are developed and maintained by Purple Forge. Purple Forge is the leading provider of mobile applications to associations and advocacy organizations, including the National Mining Association, Michigan Education Association, and National Education Association Alaska.