No one can argue that a beautiful plant is the basis of most garden centre purchases. The average customer shops either to fill a space (the area around a mailbox or that trendy container by the front door) or on pure impulse (see a nice-looking plant and buy it). But in a retail world of lush red geraniums and colourful petunias, how does a plant stand out from the crowd? Production pots not only keep soil contained and roots protected, they also have the ability to attract attention, accent already attractive plants and convey brand recognition.
Upscale pots and classy brand packages help independent garden centres differentiate from mass-market competition by increasing perceived value and reducing the ability for price comparison.
The exclusive-to-independents Simply Beautiful brand recently refreshed its “style” to add upscale appeal and attract attention from today’s garden centre consumer. A trend-forward colour scheme fits the décor of local garden centres and accents the best-of-the-best plants.
Available in sizes from four-inch all the way up to 7.5-inch, Simply Beautiful pots fit just about any production plan and plant selection. The new larger sizes showcase more substantial plants for “instant gratification” and are excellent choices for summer programs. Basic gardening tips are printed on each pot.
www.ballhort.com
Upscale pots and classy brand packages help independent garden centres differentiate from mass-market competition by increasing perceived value and reducing the ability for price comparison.
The exclusive-to-independents Simply Beautiful brand recently refreshed its “style” to add upscale appeal and attract attention from today’s garden centre consumer. A trend-forward colour scheme fits the décor of local garden centres and accents the best-of-the-best plants.
Available in sizes from four-inch all the way up to 7.5-inch, Simply Beautiful pots fit just about any production plan and plant selection. The new larger sizes showcase more substantial plants for “instant gratification” and are excellent choices for summer programs. Basic gardening tips are printed on each pot.
www.ballhort.com
