Switching material from plastic to paperboard can reduce a packaging's climate impact by 99 per cent. For people who influence the choice of packaging material, this single choice can make the biggest climate impact during a product manager or designer's entire professional career. That's the conclusion of a study done by IVL Swedish Environmental Research Institute for Iggesund Paperboard.
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Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world's 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund's turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.