Waste industry aside, the typical attitude toward renting equipment, vehicles and other assets has historically been negative, and in some cases, rental has been viewed as an alternative that can lead toward organizational failure. However, what used to be a last-effort solution, viewed as unorthodox or unattainable, has evolved and changed over time. For the waste industry, specifically, new challenges continue to present themselves daily for haulers of all sizes and for municipalities as well. The landscape of asset ownership in the industry is quickly changing. Some of the reasons for this stem from the industry's improved understanding of the benefits of rental, based on what we refer to as the five key elements of renting: financial flexibility, total cost of ownership, growth opportunities, equipment availability and, most importantly, improved fleet management.