Ford of Canada and Summerhill Impact establish exclusive agreement to help Canadians retire their vehicles
Ford of Canada recently announced that for the first time, Canadian consumers can turn in 2003 model year (or older) vehicles for retirement and qualify to receive up to $3,000 towards the purchase of a new 2010 Ford or Lincoln vehicle.
As of May 1, 2010, Ford’s expanded Recycle Your Ride program has been available in addition to the $300 available from Retire Your Ride (the national program funded by the Government of Canada, and which is limited to 1995 model year or older vehicles). According to Ford, through their new expanded program, approximately 60 percent of vehicles currently on Canadian roads qualify for retirement.
Leading to the establishment of this program, Ford of Canada began a collaboration with Summerhill Impact. Summerhill Impact (www.summerhillgroup.ca) has been the company responsible for delivering the Car Heaven program and the Government of Canada’s Retire Your Ride program. The Retire Your Ride program has been funded by the Government of Canada and supported by a network of experienced regional delivery agents across the country, as well as a national network of automotive recyclers. The Car Heaven program was launched by Summerhill Impact in July 2000 to accelerate the retirement of old, higher-polluting vehicles and to ensure that vehicles are recycled in an environmentally responsible manner.
"Through our exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles," said David Mondragon, president and CEO, Ford of Canada. "The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle, which offers the latest in safety features, fuel economy and smart technologies."
According to the Automotive Recyclers of Canada (ARC) more than 80 per cent of the entire vehicle by weight is reused, re-manufactured or recycled.
“This is a terrific opportunity for [Canadians] to reduce their carbon footprint, and at the same time save thousands of dollars on a brand new, more fuel efficient Ford vehicle,” says B.C.-based Brown Bros. Ford Lincoln marketing manager Robert Goulet. “It really is a win-win situation for both the consumer and the environment.”
According to Ford, if 10,000 vehicles (2003 model year or older) were replaced with new models featuring today's advanced technologies, it could help eliminate approximately 83 tons of smog forming emissions per year. To date, Ford has retired more than 6,000 high polluting vehicles through the Ford Recycle Your Ride program.
“There are substantiated environmental benefits of retiring older vehicles,” says Ersilia Serafini, COO of Summerhill Impact. “For example, a 1995 model year or older vehicle produces 19 times more smog-forming pollutants (Volatile Organic Compounds and Nitrogen Oxide) than a 2004 or newer model.”
Anyone who buys a new 2010 Ford or Lincoln vehicle and who qualifies for the Ford Exclusive Recycle Your Ride program, will receive $1,000 towards the purchase of a new 2010 Ford car or compact truck, $2,000 towards the purchase of a new 2010 Ford full-size sedan, crossover or sport utility vehicle and $3,000 towards the purchase of a new 2010 Ford full-size truck or Lincoln vehicle.
Here is all consumers have to do:
• If you own a 2003 (or older) running vehicle that has been properly registered and insured for the last six months, visit your closest Ford dealer to confirm your eligibility under Ford's Exclusive Recycle Your Ride program for up to $3,000 in incentives
• Purchase or lease your new 2010 Ford or Lincoln vehicle
• Retire your vehicle and receive the incentive, over and above current incentives
Ford of Canada
