GRYB International makes strategic changes to executive leadership team

GRYB International has shared a strategic evolution of its executive leadership team to strengthen its global market position, enhance customer experience, and better align commercial, operational, and innovation capabilities across its portfolio.

Jason McNeil steps into chief commercial officer position 

Effective April 1, 2026, Jason McNeil has been appointed chief commercial officer (CCO). Previously acting as vice president of Material Handling, McNeil will lead GRYB International's global commercial strategy, driving sales performance, business development, and market expansion across all brands and OEM partnerships.

"I am honoured to take on the role of chief commercial officer at such an important stage in GRYB International's growth," said McNeil. "By aligning our commercial efforts across markets and partners, we will strengthen strategic relationships and unlock new opportunities for sustainable global growth."

Newly created chief experience officer reflects core principles 

Jesse Roy will transition from chief customer officer and vice president of OEM to chief experience officer (CXO) — a newly created executive role reflecting GRYB International's commitment to making customer experience a core driver of competitive advantage.

As CXO, Roy will lead the integration of brand, communications, OEM partnerships, distribution strategy, and cross-functional processes to ensure a consistent, high-performing experience across all customer touchpoints and markets.

"Customer experience has historically been treated as something that happens between transactions rather than a system that drives them," said Roy. "By creating a consistent experience across every OEM and distribution relationship, we can turn customer experience into one of GRYB's strongest competitive advantages."

Luc D'Amours becomes the newest chief operating officer

Luc D'Amours has been appointed chief operating officer (COO), transitioning from his previous role as executive vice president. In this role, he will lead operational performance across GRYB International's manufacturing divisions, with a focus on improving efficiency, quality, and on-time delivery while strengthening alignment between production capacity and commercial commitments.

"Operational excellence is not a program; it's the standard we hold ourselves to every day," said D'Amours. "By strengthening our systems and execution discipline across all sites, we ensure our operations consistently meet the expectations of our customers and partners."

Jean-Claude Perrault will lead product strategy and innovation

In addition, Jean-Claude Perrault will assume an expanded role as vice president of Product Strategy and Innovation, overseeing product development planning and innovation pipeline management while aligning engineering priorities with evolving market and OEM requirements.

"These leadership appointments reflect a deliberate shift toward greater integration across our commercial, operational, and innovation functions," said Remi Beaudoin, CEO of GRYB International. "By aligning how we go to market, how we operate, and how we innovate, we are positioning GRYB to deliver greater value to our partners and accelerate our growth globally."