Canadian soccer legend becomes Call2Recycle brand ambassador

Call2Recycle has named Canadian soccer legend Christine Sinclair as its new official ambassador for its consumer battery recycling program, Recycle Your Batteries, Canada! Sinclair, who recently retired from international professional soccer after an impressive 23-year career with the Canadian women's national team, is widely recognized for leading her team to an Olympic gold medal. She is also FIFA's all-time leader in international goals scored.

Sinclair's new role as a program ambassador complements Call2Recycle's mission to protect the environment and foster responsible battery recycling practices. Her determination and commitment to inspiring future generations will help advance Call2Recycle's battery recycling initiatives. Together, they share one goal: to protect Canada's environment. As brand ambassador, Christine Sinclair will lend her voice to several educational initiatives to engage consumers, youth, and communities, and inspire Canadians to increase their battery recycling practices.

"We are incredibly honoured to welcome Christine Sinclair to the Call2Recycle Canada team," said Jon McQuaid, VP of marketing, communications, & innovation at Call2Recycle Canada. "Her passion for inspiring young people is invaluable as we continue to encourage Canadians to help make a positive impact on our environment through responsible battery recycling."

Sinclair's long-standing dedication to her country and professional on-field success has established her as a Canadian icon, inspiring citizens from coast to coast, along her journey. Through this partnership, Call2Recycle and Christine Sinclair will raise awareness about the importance and ease of recycling batteries, and motivate the next generation to embrace environmental responsibility.

"For 23 years, I proudly represented Canada on the world stage, demonstrating that Canadians can achieve great things when we set our minds to it," said Christine Sinclair. "Now, I have a new goal – protecting Canada's environment. Just like on the field, achieving our goals requires teamwork! That's why I'm thrilled to work with Call2Recycle to encourage Canadians to collect, protect, and drop off their used batteries, through the Recycle Your Batteries, Canada! program."

As part of Call2Recycle's ongoing effort to educate the public about battery recycling, particularly among youth, the organization actively engages local communities through grassroots initiatives. In 2024, the Recycle Your Batteries, Canada! program will sponsor various sports organizations across Canada, including Baseball Manitoba, Burnaby Soccer Club, Kamloops Blaze Soccer Club, North Toronto Soccer, North Vancouver FC, Peninsula FC, Richmond FC, and more.

Recycling used batteries not only keeps them out of landfills but enables the recovery of valuable materials for reuse in the manufacturing of new products, reducing both the production costs and environmental impact and contributing to a strong circular economy. Canadians can collect their used batteries and bring them to one of over 12,000 Recycle Your Batteries, Canada! drop-off locations across Canada, including major retail stores, recycling depots, and public buildings.