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ISRI rebrand highlights sustainable, resilient, and essential nature of recycled materials industry

A new brand name is unveilled
The new name and logo were unveiled during the closing general session of the ISRI2024 Convention and Exhibition in Las Vegas.

After more than 35 years as the Institute of Scrap Recycling Industries, ISRI is now the Recycled Materials Association (ReMA). The new name and logo were unveiled during the closing general session of the ISRI2024 Convention and Exhibition in Las Vegas.

"From everyday items to our essential infrastructure, recycled materials power the manufacturing supply chain that makes our economy stronger, our planet more sustainable, and our lives better," said Robin Wiener, president of the Recycled Materials Association. "Our new name, the Recycled Materials Association, clearly and accurately describes who we are as an organization and who we represent. I am excited to unveil our dynamic new name and logo to stakeholders around the world."

"The Recycled Materials Association is the culmination of years of work in refining how we present our industry to the world," said ISRI Outgoing Chair Brian Henesey. "It has been an honour to chair this organization through this endeavour and a privilege to be one of the ongoing chain of leaders working to make us more successful tomorrow than we are today."

"With the introduction of this new brand identity, we embark on an exciting future for our organization that reflects our evolution, our values, and our vision," said Recycled Materials Association Incoming Chair Colin Kelly. "This new name represents our dedication to rethinking how we approach recycling, pushing the boundaries of what is possible, and striving for a world where recycling is at the heart of sustainable development."

The organization's new identity includes a new tagline – Sustainable. Resilient. Essential. – which emphasizes the industry's core benefits to society. The recycled materials industry is sustainable – helping protect the environment. It is resilient – providing materials that strengthen the economy. It is also essential – to ensure the things we need are there to make everyday life better.

In the lead-up to the new name and logo reveal, the association celebrated its history with several initiatives. Earlier this month, the organization launched an online timeline featuring milestones from the recycled materials industry, as well as memorable moments from across the organization's more than 30 years. There are interviews, videos, and museum-grade images that tell the story of the recycled materials industry.

The association also launched a digital mosaic where members shared memories of ISRI and various events over the years in the lead-up to ISRI2024. A full-scale physical installation was then part of the ISRI Hub during the convention to bring members' memories to life onsite.

Now at more than 1,700 members, the association was formed in 1987 when the Institute of Scrap Iron and Steel merged with the National Association of Recycling Industries.

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