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The Plastics Industry Association highlights Amcor’s operation in new Recycling is Real video

A plastic recycling facility
An Amcor facility as featured in PLASTICS' Recycling is Real video PLASTICS

The Plastics Industry Association (PLASTICS) has unveiled a new video as part of its Recycling is Real advocacy campaign that is dedicated to promoting and defending plastic recycling in America. This new video highlights the efforts taking place at Amcor's facility in Wytheville, Virginia, to ensure that bottles made from polyethylene terephthalate, or PET, are 100 percent recyclable and can be made from up to 100 percent recycled content. The initial launch of Recycling is Real has featured Ultra-Poly, Placon, Novolex, and MAAG.

"Plastic recycling is very real, and it happens every single day in Virginia, and across America," said PLASTICS' President and CEO Matt Seaholm. "The Recycling is Real campaign will continue to show the public and lawmakers that recycling is undeniable, and is a feasible and economical way to achieve a more circular economy."

The Recycling is Real campaign will provide content to help elected officials and policymakers understand that recycling is a vital link in the sustainability and circularity chain, enabling them to make more well-informed decisions about recycling resources for their constituents.

The campaign has also been created in an effort to combat narratives claiming that recycling doesn't happen or is a myth. Recycling is Real will show how recycling happens, where it happens, and introduce the people who make it happen.

The Plastics Industry Association (PLASTICS) supports the entire plastics supply chain, including equipment manufacturers, material suppliers, processors, and recyclers, representing over one million workers.

Watch the Recycling is Real video here.

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