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Jennifer Betts to lead Recycled Media as CEO

Jennifer Betts wearing a hard hat and a safety vest
Jennifer Betts, the CEO of Recycled Media Sierra Recycling & Demolition and Sierra International Machinery

Recycled Media, headquartered in Idaho, continues its journey to reshape the marketing landscape of the recycled materials industry. With a focus on empowering the recycling sector, the company deploys up-to-date media techniques and strategies to spotlight opportunities and underscore the significance of metal recycling. Through strategic marketing partnerships, Recycled Media is propelling its clients through mirroring the proven methods that have already yielded remarkable results.

Jennifer Betts joins the company as CEO. Betts brings almost two decades of experience working with ferrous, non-ferrous, and ferro-alloy metals including movement via scrap yards, steel mills, and trading companies. Prior to joining Recycled Media, Betts was the senior vice president of business development at Flack Global Metals where she helped launch Flack Metal Bank. Before that, Betts was vice president of business development, metals in the Americas for Argus Media where she enhanced industry knowledge through her impact on reporting, pricing, and online tools for the ferrous and non-ferrous worlds. Prior to her time at Argus, Betts served as director of ferrous marketing for Becker Iron & Metal and as AK Steel's raw materials manager. She got her start in the metals business as a brokerage representative for the Nucor Steel subsidiary The David J. Joseph Company, where she traded non-ferrous and ferrous scrap metal for numerous U.S. regional and international markets. Betts holds an MBA from Xavier University and a B.A. in Finance from Indiana University.

"Jennifer is a true advocate for the recycling industry but more importantly brings real-world experience from multiple angles of the industry into the media and marketing side," said Brett Ekart, founder of Recycled Media and owner and CEO of United Metals Recycling. "She brings years of insights, leadership, and an exceptional networking ability to Recycled Media as we continue to build out this specialized marketing company focused solely on bringing awareness and recognition to the best players in and around the recycled materials industry."

Ekart has utilized the power of social media and brand development to grow his own businesses and is now ready to share that knowledge with the world through Recycled Media. With a goal of bringing awareness to an industry often overlooked, the Recycled Media team currently produces over a dozen podcasts a month, as well as custom-designed marketing strategies for multiple firms currently operating in the metals recycling industry.

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