(VIDEO) Re-Teck launches e-waste educational gaming app for young adults
Re-Teck, an electronic waste recycling company, has launched Recycle Avengers in the Apple and Android stores. According to the Global E-Waste Monitor, countries produce over 53.6 million metric tons of electronic waste (e-waste) annually. In response, Re-Teck worked with high school students and developed game concepts that mobilize young adults to make a difference. Re-Teck then contracted Triodoxic Digital Studios, a gaming studio, and produced the educational gaming app targeting players aged nine to twenty-nine.
The app will be launched in over 120 schools nationwide with kickoff events that include in-person appearances by the game's characters, Kit and Bin. By developing a gaming app that is both fun and educational, Re-Teck aspires to educate students and their parents on the importance of properly recycling used electronics. Additionally, Re-Teck will place receptacles in libraries, schools, and restaurants where players will deposit used electronics and scan QR codes on the receptacle to gain extra game points.
"At Re-Teck, we felt an urgency to reach and educate this younger demographic on the dangers of used electronics being improperly discarded in landfills where they can leak dangerous chemicals into the environment," stated Tony Wang, CEO of Re-Teck. "The hope is the game inspires them to take an active role in their homes, schools and communities as they engage and educate others to properly recycle electronics. Recycle Avengers enlightens players to the possibilities that exist when we recycle, repurpose and reuse discarded electronics."
Participants who advance through the game have the opportunity to win prizes including gift cards, t-shirts, and posters provided by national sponsors. Re-Teck's Dallas-based marketing firm, The Time Group, has added corporate sponsors to provide additional incentives for players, as well as coordinating game characters appearances at upcoming events.