Mack Trucks has appointed David Galbraith as Mack's vice president of global brand and marketing. In this role, Galbraith will be responsible for the company's marketing strategy, brand management, marketing communications, product marketing and digital marketing.
Galbraith will also be responsible for strategies, tactics and executing programs that create interest and demand for Mack Trucks.
"David brings a strong and diverse background to our marketing and brand team," said James Chenier, Mack senior vice president of strategy and business development. "We welcome David to the Mack team and look forward to working with him to increase brand awareness and communicate the features and benefits of Mack products and services."
Galbraith formerly worked as the director of experience and brand partnership marketing at Volkswagen of America from 2019 to 2021. He previously served as the director and general manager of communications and brand strategy from 2013 to 2019 at Volkswagen of America.