Coca-Cola rewarding recyclers of new rPET bottles with free e-scooter rides
Coca-Cola has partnered with Lime, a provider of shared electric vehicles, to reward people who are committed to recycling, and as part of a celebration of the U.S. availability of Coca-Cola Sip Sized bottles made from 100 percent recycled plastic material (rPET), not including the bottles' cap and label. The two companies are offering more than 40,000 free bike or e scooter rides to people who purchase and pledge to recycle their 13.2oz, 100 percent rPET Coca-Cola bottles.
The Lime partnership comes as consumer demand for micromobility has skyrocketed, specifically among Gen Z, who expect their use of alternative modes of transit to increase in the future, compared to pre-pandemic transportation. That's why Coca-Cola is partnering with Lime to make zero-emission modes of transportation more accessible to those hoping to reduce their impact on the environment.
"The 13.2oz, 100 percent rPET Coca-Cola bottle is just one of the many innovations the company has introduced to make important advancements towards a World Without Waste," said Brandan Strickland, Brand Director of Coca-Cola Trademark, Coca-Cola North America. "Now, with 13.2oz, 100 percent rPET Coca-Cola bottles available at convenience stores across the nation, we're encouraging people to go the extra mile to commit to recycling our products again and again."
"With sustainability so central to Lime's core values, we're thrilled to partner with Coca-Cola to encourage recycling of its new bottle made from 100 percent recycled materials," said Sara Lannin, Head of Global Business Development and Partnerships at Lime. "Contributing to a healthier planet requires us all to live more sustainably, whether doing more to recycle or replacing car trips with light electric vehicles."
People who purchase the Sip Sized Coca-Cola bottle from their nearest convenience store can pledge to recycle by visiting CokePlayToWin.com/endlesslyrefreshing. Those who pledge to recycle their Sip Sized 100 percent rPET Coca-Cola bottles will receive a promo code via email - available on a first-come, first-serve basis - redeemable for a free, 10-minute bike or e-scooter ride through the Lime app.
This initiative, along with the transition to the 100 percent rPET packaging across the Coca-Cola trademark portfolio, reduces The Coca-Cola Company's use of new plastic by more than 20 percent across the portfolio in North America compared to 2018 and, using internal company tools and analyses, it is estimated that this effort in the United States represents a 10,000 metric ton reduction in GHG emissions annually. This is the equivalent of taking 2,120 cars off the road for one year.