DS Smith to launch virus-resistant packaging
DS Smith has entered an exclusive partnership with Touchguard to develop a new range of sustainable cardboard packaging to protect consumers against potentially harmful bacteria.
While there is no evidence of virus transfer from cardboard, Touchguard's patented technology is effective against a number of bacteria and viruses, including envelope viruses, of which COVID-19 is a member. The coating can be applied at scale across a range of applications, providing an additional layer of protection for consumers and workers throughout the supply chain.
Recent surveys by DS Smith have found growing retail and consumer interest in products with hygienic packaging, especially amid the pandemic that has boosted e-commerce nationwide and increased demand for shipping boxes.
The product has not been tested on COVID-19 cultures at this stage, but on feline coronavirus, part of the same family of viruses as COVID-19 in which its outermost layer and spikes attach and replicate to host cells. Touchguard disrupts the envelope to prevent the virus from replicating, effectively mitigating the risk of person-to-person transfer.
It has a proven kill rate of 99.5% in under 15 minutes on bacteria types and envelope viruses and eliminates the risk of person-to-person transfer of infections, such as MRSA and E. coli.
"While it can never replace good hygiene best practices and procedures, this 100% recyclable technology has the potential to bring a real and proven additional layer of protection to our customers and their consumers as packaging moves through the supply chain. This partnership with Touchguard enables us to innovate while maintaining the sustainability of our products," said Melanie Galloway, vice president of sales, marketing, and innovation for Packaging at DS Smith North America.
DS Smith is looking to use the technology across its operations in North America and Europe. As more shoppers flock online for their holiday shopping, this technology will further build consumers' confidence around handling packaging in their homes.
"Our partnership with DS Smith provides us with an opportunity to bring our patented Touchguard technology to the market at scale through its sustainable packaging offer. With its manufacturing reach across Europe and the U.S. and an extensive e-commerce and fast-moving consumer goods customer base, we will be able to offer a range of solutions to support changing consumer habits," said Julian Dugdale, the inventor and CEO of Touchguard.