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EREF study aims to understand current recycling and discard behaviours of U.S. consumers

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The Environmental Research & Education Foundation (EREF) is launching a nationwide research study to better understand the current recycling and discard behaviour among U.S. consumers.  

The random study will be asking people across different regions of the country about their current recycling habits. For example, consumers will be asked how often they recycle and where they place specific household items, such as toothpaste tubes, "clam shell" plastic containers and batteries. The study also hopes to provide greater insight into how recycling labels affect consumer behavior. 

In addition, respondents will be asked several questions about their recycling habits surrounding batteries, including the two most common varieties - alkaline (such as AAA and AA) and lithium ion (such as those found in mobile phones). 

"This is an important study to give us a baseline of understanding as to whether or not consumers understand common labels on products and packaging," says Suzie Boxman, Ph.D., Data & Policy Program Manager and lead researcher on the project. "We also want to have a better picture of battery recycling behavior, which is a critically important area of research since we know fires from batteries at recycling sites and other facilities are a major concern."

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