Jane Goodall and SZA remake loved garments with H&M's Looop machine
H&M now offers customers the possibility to remake their old garments into new ones. Aiming to inspire a recycling revolution, the company has been joined by Jane Goodall, SZA, Vic Barrett and Andreea Diaconu as they transform old favorites in H&M's new garment-to-garment recycling system, Looop.
All clothing will eventually reach the end of its life or end up in the discard pile in a closet clean-out. Innovation and infrastructure today makes it possible for a tattered dress or discoloured t-shirt to get a new lease on life. On October 12, 2020, H&M launched Looop, an in-store garment-to-garment recycling system that transforms old garments into new ones. One of the first to try it out was Jane Goodall, who for nearly 60 years has stressed the need to protect the planet and all living things on it. With the help of Looop she is remaking one of her signature shirts, which now lives on as a sweater.
American singer-songwriter SZA, who is passionate about recycling, upcycling and repairing, is remaking her mother's knitted skirt from 1991 into a scarf. Climate activist Vic Barrett is transforming a shirt he has worn in his quest for combatting the climate crisis into a scarf while model Andreea Diaconu, who is committed to make the world a bit better, is recycling her old karate dress into a sweater.
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