Recycling Product News Logo

H&M turns unwanted clothing into new fashions with garment-to-garment recycling system

H&M turns unwanted clothing into new fashions with garment-to-garment recycling system

H&M will soon offer customers in Sweden the possibility to transform unwanted garments into new fashions with the help of garment-to-garment recycling system 'Looop'.

Looop opens to the public in a Drottninggatan store in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer, and H&M will soon offer customers the opportunity to watch this container-sized machine recycle their old textiles into something new. This is part of a bigger plan - H&M's ambition is to become fully circular and climate positive.

"We are constantly exploring new technology and innovations to help transform the fashion industry as we are working to reduce the dependency on virgin resources. Getting customers on board is key to achieve real change and we are so excited to see what Looop will inspire," says Pascal Brun, Head of Sustainability at H&M.

Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibres and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced virgin materials need to be added during the process. The system uses no water and no chemicals, thus having a significantly lower environmental impact than when producing garments from scratch. 

By 2030 H&M aims for all materials to be either recycled or sourced in a more sustainable way, a figure that for 2019 was at 57%.

More from Textiles Recycling

Sponsored Brought to you by: Van Dyk Recycling Solutions Logo

It’s harder than ever to get clean paper

But we've been successfully sorting paper on the front end with optical sorters since 2005. Why have we been so successful? Because we know it's not JUST about the optical. We focus on your entire operation, so you make the most of your fiber line. Is your optical sorter living up to its potential? Call us at 203-967-1100 for a free system evaluation.

Learn more
Sponsored Brought to you by: Acculoader / X-Body Equipment Logo

With an Acculoader automatic loading system, even smaller yards can take advantage of surging overseas demand for containerized scrap metal

Traditionally, recyclers across Canada have sent a huge percentage of their recovered scrap metal to Hamilton, Ontario, or Pennsylvania in the U.S., via open-top rail cars and truck trailers. The scrap is then melted down and turned into new steel. This is still the case for much of our scrap steel, but recently the growing trend toward containerization has introduced new opportunities for efficient, cost-effective shipping of both non-ferrous and ferrous materials to overseas markets. 

Learn more

Get our newsletter