​TOMRA launches free starter pack to digitalize reverse vending

TOMRA Collection Solutions has launched a bundle of digital products free of charge for its reverse vending customers for smoother operations, richer reporting and greater shopper interactivity. Available for all new and existing retail customers, the Digital Starter Pack extends the value of reverse vending for retailers and their shoppers beyond the machines' core function of receiving empty bottles and cans for recycling.

The Digital Starter Pack draws a selection of products from TOMRA's Digital Solutions portfolio of digital products for its reverse vending machines (RVMs). TOMRA Connect gives retailers new insight into in-store reverse vending activity, improves control and ensures a smoother recycling experience.  The Digital Starter Pack bundle includes:

 • Notify+Assist Basic: Notify+Assist Basic is a notification and guidance application for TOMRA reverse vending systems. It gives instant in-app notifications to store staff when an RVM needs attendance, a visual overview of RVM status, and local user management.

• myTOMRA: The myTOMRA mobile app makes recycling more convenient, environmentally-friendly and engaging for end users. myTOMRA allows recyclers to find their nearest RVM and view its operational status in real time, and enables paperless refunds through digital vouchers. To further engage the user, gamification features have also been added, enabling users to track and celebrate their recycling achievements.

• Weekly Digest: Also included in the Digital Starter Pack is a visual report distributed by email to store managers weekly. This report contains high-level analytics on usage, cleaning and deposit payments, giving stores more insight into how their reverse vending systems are performing and how to operate them most efficiently.

The full TOMRA Digital Solutions portfolio beyond the free Digital Starter Pack also includes Voucher Control for real-time validation of vouchers to secure deposit refunds and prevent fraud, In-store Marketing for showing store promotions on the RVM screen or coupons on the printed vouchers, a premium version of Notify+Assist, and more in-depth analytics reports.

 "The launch of the Digital Starter Pack welcomes retailers to the digital era of recycling," said Kurt Schilling, Sales Manager, TOMRA Collection Solutions Digital. "Being a free offering makes it easy for retailers to try out these digital services without any extra investment, while benefiting from the value TOMRA Connect can bring to their business."
 
The Digital Starter Pack is available for all new and existing TOMRA reverse vending machines currently under warranty or on a service agreement.