Rubicon Global partnership with Japan's Odakyu Group to support development of circular economy
Pilot program launched to help haulers improve efficiency and new business opportunities in waste management
Atlanta-based SaaS (Software-as-a-Service) solutions provider Rubicon Global and Odakyu Group, a leading transportation, retail and real estate company in Japan, have signed a partnership agreement for a pilot program in Japan focused on supporting the Japanese waste and recycling industry towards a more integrated Circular Economy.
Odakyu Group, operating in Japan since 1948, is committed to working collaboratively with local Japanese haulers and industry leaders to identify and solve the local and global challenge of waste. According to Odakyu, RUBICONPro, RUBICONConnect and RUBICONPremier technology can help the hauling community in Japan improve operational efficiency and identify new business opportunities while creating shared value. By partnering with Rubicon, Odakyu Group will utilize Rubicon's technology to help develop a sustainable ecosystem for all of its operating businesses.
"Rubicon Global is very excited about collaborating with Odakyu Group on building out sustainable solutions in Japan," said Renaud de Viel Castel, Senior Vice President of Global Expansion at Rubicon Global. "Rubicon's mission is to end waste, which is both a global challenge and opportunity. We look forward to the very positive impact the partnership with Odakyu Group will have on the community across Japan."
"Rubicon Global is seen by Odakyu Group as an innovator in the category of waste and recycling, and will bring tremendous insight, strategy and technological expertise to help bring to life the circular economy in Japan," said Masashi Hisatomi, General Manager of Management Strategy of Odakyu Electric Railway, Odakyu Group.
"We look forward to building this relationship with Rubicon in the months to come and see enormous opportunity within Odakyu Group to utilize the latest global technologies to help local stakeholders and to become a leading company of circular economy in Japan. Also, given that Rubicon works closely with companies, haulers and cities to become their true partners by solving their problems together, by collaborating with Rubicon, we would like to help solve the problems that Japanese stakeholders face."
Traditionally, waste management companies have operated using a simple "management of waste" approach to operating a MRF. Throughput targets and continuous operation (minimal downtime) were the main driving forces. The industry has changed however, and the focus moving forward is now on optimizing system performance and reliability, in conjunction with increasing recycling rates and a drive for a "greener" and more sustainable tomorrow.
When considering the addition of, or upgrade to, an "intelligent" MRF, for municipalities or private operators, the main factors should always be the client's (operator) current requirements, and evolving market needs, which include throughput, reliability, output quality, and adaptability. Equally important is a full understanding of what is really expected from any proposed system. Having an engaged and focused mindset for the project with the client from the beginning, will impact and drive the entire design process. This then impacts the overall project result, through to the productive, efficient, ongoing operation of the facility itself.