Environmentally-friendly packaging becoming increasingly essential, according to GlobalData
With the majority of global consumers already recycling, demand for environmentally-friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.
According to GlobalData's Q3 2016 global consumer survey, 65% of consumers globally always or mostly recycle product packaging and 53% always or mostly avoid excessively packaged grocery products.
Peter Hays, Consumer Analyst at GlobalData, comments: "Consumers are highly sensitive to the environmental implications of packaging formats. While the implications of product formulation have long been a focus of consumers, it is becoming clear that the packaging waste produced by everyday purchases also has a detrimental effect on the environment."
GlobalData's Q1 2017 global consumer survey found that consumers consider packaging recyclability to be the most important factor when it comes to environmentally-friendly packaging, but that view is likely to shift as awareness builds.
Hays adds: "While packaging recyclability is laudable, the recycling process requires additional energy. A more environmentally-friendly packaging format might use recyclable materials while also reducing unnecessary packaging. Better still would be offering consumers reusable packaging."