ISRI survey shows Americans tend not to believe what they hear about recycling
Regardless of fact or fiction, a new survey released by the Institute of Scrap Recycling Industries (ISRI) and conducted online by Harris Poll, shows U.S. adults do not accept common statements made about the recycling industry to be true. When presented a series of statements, four truths and four myths, and asked if each was believable, more than half of the respondents in every case choose not to believe the statement. The true statements, however, were shown to be more believable than those that were false.
“For years the recycling industry has fought back against common public misperceptions about the value of recycling," said Robin Wiener, president of ISRI. "The data from this polls shows that we have been successful in combatting those myths. However it also shows that much more work needs to be done to educate the public on the many economic and environmental benefits recycling provides, as well as how recycling has evolved as an industry. As the Voice of the Recycling Industry, ISRI will continue to serve as the leader in promoting the value of recycling.”
Respondents were provided with eight statements. Four of them were true statements and four were false. For each they were asked if they believed the statement was true. The results are as follows:
Overall; 73 percent believed at least one of the true statements, while 22 percent believed at least one myth to be true.
This survey was conducted online within the United States by Harris Poll on behalf of ISRI from December 16-20, 2016 among 2,088 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.