ISRI Launches Video Campaign Promoting Value of Recycled Commodities
A new video series aimed at providing the public with more information on the value and impact of the recycling industry was introduced by the Institute of Scrap Recycling Industries (ISRI). The first three videos released include one highlighting the overall impact of the recycling industry on society, and one each on paper recycling and ferrous metals recycling. Videos detailing the benefits of other recycled commodities will be released in early 2015.
“These videos showcase many of the great accomplishments of the recycling industry,” said Robin Wiener, president of ISRI. “This series will draw attention to and help educate the public on the many environmental, economic, and energy-saving benefits recycling offers. We are proud to continue offering new tools and resources on behalf of the industry and the members and communities we serve, as well as innovative ways to serve as the Voice of the Recycling Industry.”
The first video details the overall impact of the entire industry. It is a visual presentation of the ISRI Scrap Yearbook, ISRI's jobs and economic impact study, and other ISRI resources that are designed to educate people on the role that the recycling industry plays in their daily lives and beyond. The second and third videos on paper and ferrous metal scrap bring to life each commodity's environmental and economic impact citing numerous statistics and industry facts. Videos on non-ferrous metals, plastics, electronics, and rubber are in the works. ISRI and its members will use these videos as tools to educate national and community stakeholders, from legislators to school children.