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Febreze and TerraCycle Launch the Air and Home Care Brigade Making 'Non-Recyclable' Waste Recyclable

A new recycling initiative from Febreze and TerraCycle will see Canadians across the nation trading in used air fresheners and Swiffer packaging for $5,000 in prize money (to be donated to the school or charity of the winner's choice).

It's all part of the new Air and Home Care Brigade, a collection program that aims to divert from landfill all packaging waste associated with home cleaning, enabling consumers to recycle previously non-recyclable material for the first time.

To celebrate the launch of this industry first, the Febreze Fall Frenzy Contest — running from now until the end of 2014 — will see which Canadian can collect and ship the most air and home care waste to TerraCycle Canada; the top collector wins $3,000 while two $1,000 prizes will go to two randomly selected participants in the brigade, regardless of how much they ship.

About the Air and Home Care Brigade

Air and home care packaging waste is, technically, recyclable; however, the high costs of recycling these mixed plastics means the infrastructure isn't readily available in each and every Canadian city or town. As a result, this material needlessly ends up in landfills. This prompted Febreze and TerraCycle to join together and launch the Air and Home Care Brigade, a free recycling fundraising program that enables any individual or organization in Canada to recycle plastic air fresheners, plug-in refills, trigger heads, pumps and caps, as well as flexible home cleaning wipe packs of any brand.

Any interested individuals of organizations simply sign up to the Air and Home Care Brigade at www.terracycle.ca. Once registered, they collect their air and home care waste in any standard cardboard box, then download a free UPS shipping label and send it off to TerraCycle for proper sorting and recycling. Aside from the Fall Frenzy contest, participants will automatically be rewarded with two TerraCycle points for the weight of every piece of air and home care waste sent in, with each point redeemable for a one-cent contribution to the school, charity or non-profit of the sender's choice. The collected air and home care waste is then recycled into everyday products such as watering cans, garden benches and garbage bins reducing the need to create these items from virgin plastic.

Company info

69 Wingold Ave, Suite 104
Toronto, ON
CA, M6B 1P8

Website:
terracycle.ca/en-CA

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