Tire associations, TIA and TRIB join to create "Treads of Care" webpage
Site designed to help aid Japan disaster recovery effort
The Tire Industry Association (TIA), one of the leading global authorities on tires, and the Tire Retread & Repair Information Bureau (TRIB) today announced that they have established "Treads of Care" - a web page created to provide valuable information, links, and downloads that tire industry businesses, their employees, their customers and all other interested parties can use to help aid in the Japan disaster recovery effort. Interested parties are urged to visit www.tireindustry.org/treadsofcare.asp and to provide a link to this page from their websites and via social media posts.
The site includes important tips on how to avoid making donations to unscrupulous charitable organizations, links to charitable organizations and ways businesses can raise funds for the recovery effort. Additionally, there are downloadable web ads, sample social media text, and there is even a downloadable QRC code that can direct camera-enabled smartphones to the "Treads of Care" page.
"The tire industry has a strong tradition of corporate responsibility, and 'Treads of Care' continues that tradition by giving tire industry businesses of all sizes a 'one-stop' resource to give employees, their customers, and others an easy way to join the Japan disaster recovery effort," said TIA Executive Vice President Roy Littlefield.
"TIA urges all tire industry businesses and professionals to visit www.tireindustry.org/treadsofcare.asp and show Japan that the tire industry cares."
"TRIB has a number of members in Japan that were directly affected by the disaster, and 'Treads of Care' provides a great way for all of us in the tire industry to show that we support them and all of Japan in their efforts to recover quickly," said TRIB Managing Director David Stevens.
The TIA is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. The Tire Industry Association (TIA) has a history that spans more than 80 years and includes several name changes. Originally known as the National Tire Dealers & Retreaders Association (NTDRA), the organization gave birth over the years to the American Retreaders Association (ARA) and the Tire Association of North America (TANA). ARA changed its name to the International Tire & Rubber Association (ITRA) and merged with TANA in 2002 to form the current Tire Industry Association (TIA), which now represents every interest in the tire industry. For more information, visit www.tireindustry.org, or call 800.876.8372.
TRIB is a non-profit, tax exempt industry association founded in 1974 whose goal is to provide the motoring public (both in the private and public sectors) with the most up-to-date information about the economic and environmental benefits of tire retreading and tire repairing. For more information, visit www.retread.org, or call 877.394.6811.